Job Description

About Pulley

Pulley is a Remote-first company dedicated to making it easier for anyone to start a company. We believe more startups should exist and that founder-led companies thrive longest. Our captable management tools help companies understand and optimize equity over the long term, making the job of managing equity simpler, smarter, and more accessible.

About the Role

We are looking for a Performance Marketing Manager to own and scale our paid acquisition channels, focusing on paid social and paid search. The role reports to the Director of Growth Marketing and works closely with the Growth Optimization Manager, content and design agencies, and crossfunctional teams to build scalable, efficient acquisition programs.

Responsibilities

• Paid Social: Own and scale Pulleys paid social programs across LinkedIn, Meta, and other platforms. Plan, launch, and optimize campaignsincluding strategy, bidding, creative testing, audience targeting, and landing page alignment.
• Paid Social: Design and execute experiments to expand reach on new platforms, audiences, and creative formats.
• Paid Social: Partner with design and content agencies to develop highperforming ad creative and test new messaging approaches.
• Paid Social: Analyze campaign performance against key metrics (CAC, conversion rates, pipeline generated) and adjust strategies to maximize ROI.
• Paid Social: Perform regular account audits to identify optimization opportunities and ensure budget is allocated efficiently.
• Paid Search: Support and optimize Pulleys Google Ads program, refining keyword targeting, bid strategies, and ad copy to improve conversion rates.
• Paid Search: Identify gaps in search coverage and expand campaigns to capture highintent traffic.
• Paid Search: Collaborate with the Growth Optimization Manager to align paid search efforts with landing page optimization and conversion testing.
• Paid Search: Monitor performance metrics and adjust tactics based on datadriven insights.
• CrossChannel Growth & Experimentation: Surface new opportunities for testing across channels and coordinate with the team to plan, execute, and monitor experiments for continuous optimization.
• CrossChannel Growth & Experimentation: Actively participate in team planning sessions, contributing new ideas and creative concepts for prioritization.
• CrossChannel Growth & Experimentation: Explore expansion into additional performance channels such as display advertising, OTT video, or other emerging platforms as opportunities arise.
• CrossChannel Growth & Experimentation: Work crossfunctionally with Growth, Sales, Product Marketing, and Operations teams to ensure cohesive execution and alignment on growth goals.

Qualifications

• 45 years of digital marketing or performance marketing experience, with at least 23 years managing paid social campaigns.
• Deep expertise with paid social platforms, especially LinkedIn and Meta (Facebook/Instagram). Experience with Twitter, TikTok, or other platforms is a plus.
• Experience managing paid search campaigns on Google Ads, with strong knowledge of keyword strategy, bidding optimization, and conversion tracking.
• Strong analytical mindset with experience using tools like Google Analytics, Google Tag Manager, and ad platform reporting to measure performance and optimize campaigns.
• Demonstrated ability to design and execute experiments, interpret results with confidence, and apply learnings to scale what works.
• Excellent collaboration skills with the ability to partner effectively with agencies, designers, and crossfunctional stakeholders.
• Comfortable working independently in a fastpaced, testandlearn environment where priorities shift and rapid iteration is expected.
• Organized, detailoriented, and able to manage multiple campaigns and projects simultaneously.

Why This Role Matters

Performance marketing is one of Pulleys primary growth levers for customer acquisition and pipeline growth. This role ensures that every dollar spent on paid channels generates measurable business impact, optimizing for efficiency while uncovering new opportunities for scale. By building scalable acquisition programs and continuously testing new strategies, the Performance Marketing Manager will play a direct role in helping more startups discover and adopt Pulleys equity management platform.

Why Work at Pulley?

• We've moved beyond earlystage uncertainty: Our product has traction and were building on a solid foundation, yet you can still shape the companys trajectory as we scale.
• Make it easier for anyone to start a company: Founders turn bold ideas into realityour work helps them level up before equity management becomes a burden.
• Work with a highperforming, passionate team: We value stunning colleagues and create an environment that balances playbooks, momentum, taste, ideas, execution, conviction, and proactive ownership:
• Principles over playbooks ask why strategies succeed or fail.
• Momentum over speed deliver value with the best path.
• Good taste over data take bold bets and trust instincts.
• Ideas over egos let the best idea win.
• Gladiator over spectator execute, not just critique.
• Conviction over consensus back ideas strongly, even when they defy the status quo.
• Proactive over passive drive your own clarity and pull for context.

Benefits

• Competitive salary and equity
• Medical, Dental, and Vision insurance
• Unlimited PTO + Winter holiday break
• Parental leave
• Generous stipends for WFH, learning, wellness, and AI tools
• 401(k) match (US) / Pension match (Canada)

Annual Salary Range: $130,000$150,000 USD

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