Job Description

Position Overview:

We are seeking a creative and detail-oriented Marketing Content Specialist with 2+ years of experience to join our growing marketing team in the retail energy . The ideal candidate has a strong foundation in content creation and social media management and is eager to grow in the areas of brand development and strategic communication . You will develop and execute content that engages key audiences throughout the customer journey. You’ll collaborate closely with cross-functional teams to ensure content aligns with brand strategy, campaign goals, and business objectives. 

This role will be responsible for managing the social media content calendar , developing and executing marketing emails , surveys , web page content , blogs and supporting broader brand and communications initiatives.

Key Responsibilities:

Social Media:

• Develop, schedule, and manage social media content across platforms such as Facebook, Instagram, LinkedIn, and NextDoor.
• Monitor engagement and trends to optimize content strategy

Content Creation & Management:

• Write and design marketing emails, newsletters, customer surveys, web page content and blogs
• Maintain and update content calendars
• Draft copy and design collateral aligned with brand voice and visual identity

Brand Support:

• Collaborate with external agencies and internal stakeholders to support brand guideline development and implementation
• Contribute to creating and maintaining brand assets and templates (PDFs, presentations, etc.)

Design & Digital Tools:

• Create visual content using Canva and basic Adobe Creative Suite (Illustrator, InDesign, Photoshop, Acrobat)
• Build or edit basic HTML documents for email and landing pages

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, Design, or a related field
• 2+ years of experience in a content or digital marketing role, preferably in B2C or energy/utilities
• Strong writing and proofreading skills with an ability to adapt tone and style
• Portfolio showcasing content writing and design work (required)
• Proficient with Canva and basic Adobe design tools
• Comfortable working cross-functionally and communicating with senior leadership and external agencies
• Interest in branding and visual identity is a plus
• Familiarity with email marketing tools (e.g., Mailchimp, HubSpot, Salesforce) and CMS platforms is a bonus

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