Job Description

Job Title : Fractional Chief Marketing Officer (CMO)

Location : Remote / Flexible

Type : Part-Time / Fractional (20-30 hours per week)

Industry : Open (Insurance industry experience a plus)

Overview

We are seeking an experienced Fractional Chief Marketing Officer (CMO) to develop, lead and execute the marketing strategy with a focus on digital marketing and multi-channel marketing programs. The ideal candidate will bring strategic vision, handson expertise, and a proven track record of driving growth through innovative marketing initiatives. Experience in the insurance industry is highly desirable but not required.

Key Responsibilities

• Strategic Leadership : Develop and implement a comprehensive marketing strategy aligned with business goals, focusing on brand awareness, lead generation, and customer retention.
• Digital Marketing Expertise : Oversee and optimize digital marketing campaigns across platforms (e.g., SEO, SEM, social media, email marketing, content marketing, and paid advertising).
• Multi-Channel Program Development : Design and manage integrated multichannel marketing programs to maximize reach and engagement, including digital, traditional, and emerging channels.
• Analytics & Performance Tracking : Utilize datadriven insights to measure campaign performance, optimize ROI, and adjust strategies based on KPIs and market trends.
• Team Collaboration : Work closely with internal teams (sales, product, operations) and external vendors to ensure cohesive brand messaging and campaign execution.
• Budget Management : Develop and manage marketing budgets, ensuring costeffective allocation of resources across campaigns and initiatives.
• Market Research : Conduct market and competitor analysis to identify opportunities for growth and differentiation.
• Brand Development : Enhance brand positioning and messaging to resonate with target audiences and drive market share.
• IndustrySpecific Initiatives (if applicable) : Leverage insurance industry knowledge to tailor marketing strategies, ensuring compliance with industry regulations and alignment with customer needs (e.g., B2B or B2C insurance products).

Qualifications

• Experience : 15+ years of marketing experience, with at least 8 years in a senior leadership role (e.g., CMO, SVP of Marketing, or similar).
• Digital Marketing Expertise : Proven success in designing and executing digital marketing campaigns across multiple platforms (e.g., Google Ads, Meta, LinkedIn, email automation tools).
• Multi-Channel Proficiency : Demonstrated ability to build and manage integrated marketing programs across digital, social, email, and traditional channels.
• Insurance Industry (Preferred) : Experience in the insurance sector (e.g., P&C, health, life, or insurtech) is a strong plus, with knowledge of industryspecific marketing challenges and opportunities.
• Analytical Skills : Strong proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, Salesforce) to track performance and drive datainformed decisions.
• Leadership & Communication : Exceptional ability to lead crossfunctional teams, manage stakeholders, and communicate strategic vision effectively.
• Adaptability : Comfortable working in a fastpaced, dynamic environment with the ability to pivot strategies as needed.
• Education : Bachelors degree in marketing, business, or a related field; MBA or advanced degree preferred but not required.

NicetoHaves

• Experience with insurtech startups or digital transformation in the insurance industry.
• Familiarity with marketing automation platforms (e.g., Marketo, Pardot).
• Knowledge of regulatory considerations for marketing in the insurance sector.
• Proven success in scaling marketing efforts for B2B and/or B2C audiences.

Why Join Us?

• Flexible, parttime role with the opportunity to make a significant impact.
• Collaborate with a dynamic team in a growthfocused organization.
• Leverage your expertise to shape innovative marketing strategies.
• Opportunity to work in a highimpact role with potential for longterm engagement.

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