Job Description

The Wakefern Digital Marketing team is a dynamic and creative group of digital experts who are responsible for planning, creating, and managing engaging digital experiences for our customers.

The Digital Optimization & Insights Analyst is responsible for analyzing site performance and customer behavior to uncover insights that drive digital strategy. This role will play a key part in optimizing the user experience through data-driven recommendations, SEO improvements, and oversight of the digital circular execution.

About You:

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.If requested, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Essential Functions:

Essential functions for the Digital Optimization & Insights Analyst are:

• Analyze site traffic, user behavior, and conversion metrics to identify opportunities for digital experience improvements.
• Develop and maintain dashboards and reports that track key performance indicators (KPIs) across the site and mobile app.
• Conduct SEO audits and implement optimization strategies to improve visibility and organic traffic.
• Collaborate with cross-functional teams to test, measure, and refine website and campaign performance.
• Audit and support execution of the digital circular, identifying and resolving data or display issues.
• Develop & maintain digital circular performance to assess shopper engagement, identify trends and inform future strategy.
• Provide insights and recommendations to improve user experience, navigation, and customer journey.
• Monitor, analyze & report on performance of digital marketing efforts, promotions, and campaigns.
• Assist in defining requirements and evaluating enhancements that support personalization and digital engagement.
• Translate data findings into clear, actionable insights for business partners and leadership.
• Serve as the key stake holder in identifying site optimization opportunities to drive customer engagement

Qualifications:

• 3+ years of experience in SEO strategy, digital analytics, or e-commerce, preferably in a retail or grocery environment.
• Proficiency with SEO tools (e.g., SEMrush, Screaming Frog) and web analytics platforms (e.g., Google Analytics, Looker Studio, Google Search Console).
• Strong understanding of on-site and technical SEO, including metadata, structured data, site architecture, and mobile-first indexing.
• Basic understanding of HTML/CSS/JavaScript.
• Exceptional analytical and problem-solving skills, with the ability to translate data into clear, actionable insights.
• Detail-oriented with strong organizational skills and the ability to manage multiple projects with competing deadlines.
• Strong communication and collaboration skills; ability to work cross-functionally with content, marketing, and technical teams.
• Self-motivated and proactive, with a passion for digital innovation and continuous improvement.

Working Conditions & Physical Demands:

• Ability to monitor computer screens for long periods of time
• Ability to work a hybrid schedule, with a current requirement of 4 days in person, as established by the division
• Ability to flex hybrid schedule to attend important meetings and vendor or store visits based on business needs

Competencies:

• Communicate Effectively
• Drive for Results
• Embrace Change
• Stay Competitive
• Build Relationships
• Develop You

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